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Technology The transformative power of genAI in web searches

How to implement personalised conversational AI to drive engagement Financial Times Partner Content by Infobip

conversational ai in ecommerce

The team integrated GPT-powered, conversational AI to help winners generate one-of-a-kind, specially curated messages for their mothers, ranging from humorous and fun to heartfelt and loving. Infobip, in partnership with Master of Code Global, developed the first-ever generative AI chatbot, creating unique personalised greeting cards. BloomsyBox wanted an effective Mother’s Day campaign to build stronger customer relationships through a highly personal experience.

Ron is co-host of the AI Today podcast, SXSW Innovation Awards judge, OECD and ATARC AI Working group member, and Top AI Voice on LinkedIn. Ron founded TechBreakfast, a national innovation and technology-focused demo series. Ron also founded and ran ZapThink, an industry analyst firm focused on Service-Oriented Architecture (SOA), which was acquired by Dovel Technologies and subsequently acquired by Guidehouse. Ron received a bachelor’s degree in computer science and electrical engineering from MIT, where his undergraduate advisor was well-known AI researcher Rodney Brooks. Follow Ron for continued coverage on how to apply AI to get real-world benefit and results. Startups in the likes of Paytm, Ola, PhonePe, Shiprocket, Delhivery, Dainik Jagran, Uber, IDFC Bank, Kotak, Dunzo, and Tata Neu have already integrated some of their services with the ONDC.

We take a thorough approach to ensure customer data privacy and security in our AI initiatives. We’ve established a centre of excellence that includes legal experts, data scientists, architects, and engineers to review new AI technologies before they are implemented. This team ensures that all AI solutions align with our privacy and security standards. We also comply with various data protection regulations, such as those that are state-specific in the U.S.

Analysts’ reactions to Lululemon’s last earnings report were mixed, with more target price reductions than increases. Note that these best stock picks are concentrated in one sector, so they are not intended to represent a diversified portfolio. They are presented as options for investors who want to capitalize on falling interest rates in 2025 and the positive effect that trend may have on consumer confidence. By clicking the button, I accept the ChatGPT App Terms of Use of the service and its Privacy Policy, as well as consent to the processing of personal data. Although there is some variation between the findings of different studies, general consensus is that knowledge workers spend too much time retrieving information from enterprise data bases. This is because Google developed the fundamental concept of vector search into a powerful tool and has been honing it through various updates ever since.

How These Undervalued Stocks Were Chosen

By analyzing vast amounts of data, it can identify patterns, anticipate trends and generate accurate predictions. The second part of the series will explore the potential that generative search presents in reducing cart abandonment and improving productivity at the workplace, as well as the challenges of implementation. This problem is further aggravated by data silos, and the fact that employees on average need to access four or more software systems to find the information they need to complete their tasks. Perplexity, a leading answer engine, for example, while also making the most of content generation by offering an automated news feed functionality, also shows the top sources where elements of its generated content have been extracted from. Experts predict that, in the future, customers will rely on AI agents’ recommendations for purchase decisions just as much as they do on human suggestions. In an exclusive conversation with AIM, Gautam Singh, business unit head of WNS Analytics, mentioned, “In consumer-facing industries like CPG and retail, AI is transforming the way people shop, with a shift towards ordering online instead of visiting stores.

Preferred characteristics of conversational AI commerce in 2023 – Statista

Preferred characteristics of conversational AI commerce in 2023.

Posted: Thu, 05 Sep 2024 07:00:00 GMT [source]

As the excitement around Artificial Intelligence (AI) starts to level off, businesses are shifting their focus from the hype of AI to the practical realities of integrating AI and Generative AI (GenAI) into their ecommerce operations. These technologies have moved from the fringes of the enterprise to the core of operations, making AI in ecommerce essential for companies to thrive in an incredibly competitive market. “Gupshup’s Buyer App on ONDC brings the vast commerce network to users nationwide, usable in any language, quickly and easily. This will truly transform digital commerce on a population scale in India,” Sheth added. “India’s diverse population uses different mobile tools, varied languages, and possesses different levels of tech-savvy. Delivering conversational experiences via the messaging app is the only way to reach everyone,” said Gupshup’s CEO and founder Beerud Sheth.

Meanwhile, the automated speech recognition technology is also expected to register a significant growth rate over the forecast period. Report Ocean, a leading strategic consulting and market research firm, in its recent study, estimated South Africa Conversational AI Market size at USD 210.0 million in 2023. During the forecast period between 2024 and 2030, Report Ocean expects South Africa Conversational AI Market size to expand at a CAGR of 17.9% reaching a value of USD 620.5 million by 2030. Recently, Microsoft, expanding the capabilities of its Copilot platform introduced new autonomous agents that aim to enhance business processes across industries.

AI-Powered Sentiment Analysis Improving our Product and Service Experiences

Despite Gen AI’s potential to reshape ecommerce by refining content, personalisation, and streamlining the shopping journey, its adoption poses challenges. Prior to selecting a product, many users rely on the feedback provided by other customers. However, navigating through a lengthy list of customer reviews can be tiresome, as some reviews may be more informative than others. GenAI streamlines this process, helping users find the most relevant and helpful reviews more efficiently. While many have already integrated several GenAI tools into their repertoire to enhance customer experience and operational efficiencies, others are not too behind in the GenAI adoption race.

  • It provides a shopping experience directly within the Meta-owned messaging platform, eliminating the need to download any additional apps.
  • Additionally, 38% of companies face a shortage of skilled talent, making it difficult to effectively deploy and manage these complex technologies.
  • However, we remain open to exploring other options if it makes strategic sense or could provide leverage during negotiations with service providers.
  • The company routinely announces new products and line expansions as it works to optimize the supply chain.
  • One of the largest application areas of GenAI lies in customer support, benefiting both customers and sellers.
  • Perplexity, a leading answer engine, for example, while also making the most of content generation by offering an automated news feed functionality, also shows the top sources where elements of its generated content have been extracted from.

For example, we’re using multimodal capabilities of large language models to enhance catalogue understanding, extracting detailed product information from images and text. We’re also building models to better understand customer preferences and behaviour patterns, enabling us to deliver more personalized experiences. In customer service, we’re leveraging generative AI to provide quicker, more accurate responses based on service guidelines and past interactions. Finally, we’re investing in personalized content generation to create targeted marketing materials. While predictive analytics can sift through customer data to tailor shopping experiences, generative AI elevates this by offering instant, personalized product recommendations as users explore your site. Additionally, AI-driven chatbots enrich customer interactions by providing responses that are not only precise but also genuinely empathetic, mimicking the warmth of human conversation.

Leveraging the knowledge and experience of AI experts enables businesses to navigate the intricacies of deployment more effectively, ensuring smoother integration, quicker realization of benefits, and ultimately, a more successful implementation. By focusing narrowly on content creation, companies are missing out on GenAI’s potential to elevate the entire customer journey. Companies that fully embrace these technologies stand to unlock greater customer satisfaction, higher revenue, and more efficient processes, making AI and GenAI the pillars of future ecommerce success.

You can foun additiona information about ai customer service and artificial intelligence and NLP. It can revolutionize the customer experience by delivering highly personalized interactions, which is imperative – 90% of respondents say personalized customer experiences are crucial for the future success of e-commerce. AI-driven chatbots, for example, can deliver personalized, conversational customer support, while predictive analytics can help anticipate customer needs before they explicitly state them. South Africa Conversational AI Market consists of various industry segments including BFSI, retail & e-commerce, healthcare & life sciences, travel & hospitality, telecom, and media & entertainment, based on end user. The retail & e-commerce segment is witnessing the highest adoption rate of conversational AI. The sector leverages conversational AI to offer round-the-clock customer service through chatbots and virtual assistants.

This gives brands a competitive edge, allowing them to quickly adapt to new trends and adjust their strategies in real time. Walmart has also been harnessing generative AI to enhance the shopping experience with features like voice ordering, text-to-shop, and AI-powered event planning. It also deploys tools like “Ask Sam” to assist employees with product locations and price checks.The company’s AI is also boosting e-commerce through cross-category searches, enhancing impulse purchases, and improving profitability. Walmart’s AI tools help display accurate product images, aid supplier negotiations, and empower employees to suggest new AI use cases, setting industry standards in efficiency, customer service, and operational innovation. Although we’re primarily a digital platform, we’ve started venturing into physical retail, using our digital capabilities in these spaces.

conversational ai in ecommerce

Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market. Deckers Outdoor makes and sells lifestyle and performance ChatGPT footwear, apparel and accessories. The products are sold to customers around the world, online and through company-owned retail stores and third-party retailers.

The app is currently in Beta mode, meaning it is available to a limited group of users. They can share their location in a WhatsApp chat, browse nearby sellers, and make payments directly through WhatsApp. Moreover, implementation demands significant initial investments in infrastructure and skilled personnel, posing hurdles for many businesses. Additionally, the high computational power requirements limit adoption for some organisations. Also, building robust GenAI solutions requires a high cost that smaller ecommerce players may struggle to afford.

Companies use this information to understand customer satisfaction and to tailor their responses, improving overall customer relations. AI predicts customer behavior, such as potential churn, by analyzing past interactions, purchase history, and engagement levels. These systems can then proactively engage at-risk customers to offer assistance and provide more personalized incentives to help retain their product usage or upsell them. Additionally, 38% of companies face a shortage of skilled talent, making it difficult to effectively deploy and manage these complex technologies. Without the right expertise, businesses may struggle to fully capitalize on the potential of GenAI.

The Future of E-Commerce

In terms of search and product discovery, there are specific LLM-based solutions that aid in comprehending the long tail of search intent more effectively. Not to mention, with the massive adoption of GenAI, the ecommerce sector is now uniquely positioned to benefit more than ever. Piggybacking on GenAI integrations, ecommerce platforms operating in India have already started to make massive waves. If there is a prominent example of a sector or an industry that has been quick in leveraging the potential of emerging technologies like augmented reality (AR), chatbots, and blockchain, it is, without a doubt, ecommerce.

The AI then matches these styles with actual products from our catalogue, creating a seamless path from inspiration to purchase. We’re also looking at ways to integrate both real-world photos and AI-generated imagery to offer more comprehensive tools for customers to visualize potential purchases in their spaces. Fiona Tan, Chief Technology Officer at Wayfair, discusses the company’s AI and ML initiatives, their partnership with Google Cloud, and the integration of physical and digital retail. She also shares insights into the future of e-commerce, where AI could significantly reshape shopping experiences and decision-making processes. This technology has numerous applications, with demand forecasting being one of the most commonly used. It can predict demand trends, helping with inventory management so that businesses can avoid out-of-stock or overstock situations.

Based on technology, South Africa Conversational AI Market is segmented into machine learning (ML), deep learning, automated speech recognition, and natural language processing (NLP). The NLP segment holds the largest share of South Africa’s Conversational AI Market by technology. It also allows the documentation procedures to be streamlined to improve their efficiency, including documentation accuracy.

  • It posted a record 89 Lakh transactions across retail and ride-hailing segments in the same period.
  • We’ve established a centre of excellence that includes legal experts, data scientists, architects, and engineers to review new AI technologies before they are implemented.
  • While companies like Oracle and Salesforce are adopting AI, its impact remains mostly limited to semi-autonomous tasks in specific areas.
  • In the broader e-commerce industry, AI and ML are integrated into multiple areas, enhancing both operational efficiency and customer experience.
  • In addition, nearly two-fifths (38%) used Gen-AI to generate a personal greeting card, and 78% claimed their prize.

The new autonomous agents in Dynamics 365 are built to help organisations drive business value by automating processes like lead generation, customer service, and supplier communication. In the broader e-commerce industry, AI and ML are integrated into multiple areas, enhancing both operational efficiency and customer experience. Major players have leveraged AI to optimise cross-category searches, boost impulse purchases, and improve profitability. As a result, brands can improve the customer experience and boost engagement and sales. Conversational assistants are now being used to create slide decks, images, and text of all sorts.

As AI makes its way into every corner of our lives, one place we will no doubt be most aware of its impact is in the experiences we have with companies, products, and services. AI systems are seeing widespread implementation from AI chatbots for customer interaction to hyperpersonalized recommendations of organizational offerings. But even moreso, we’re seeing AI changing the very nature of the way people interact with the products and services they buy and use on a daily basis.

Executives at the company say its engineers are also exploring more ambitious AI services, including autonomous AI shopping agents that recommend goods to a customer or even add items to their cart. Report Ocean is a leading provider of market research, delivering high-quality insights to help clients across industries achieve their strategic goals. Their reports are designed to enhance market share in today’s competitive landscape by offering innovative and actionable market intelligence. As a trusted source of comprehensive market analysis, Report Ocean is the go-to solution for individuals, organizations, and industries seeking to stay ahead in the market. The in-depth analysis of the report provides information about growth potential, upcoming trends, and South Africa Conversational AI Market. The report promises to provide recent technology trends in South Africa Conversational AI Market and industry insights to help decision-makers make sound strategic decisions.

AI is advancing to the point where customers can rely on it for end-to-end shopping experiences, from browsing to purchasing. We see the possibility of AI tools that, with customer preferences and budget, conversational ai in ecommerce could handle most of the shopping process. As customers become more comfortable with AI handling these decisions, it could significantly change how they shop, particularly in areas like home furnishing.

conversational ai in ecommerce

However, for ChatGPT, usage as a search engine is only one of the use-cases – and a secondary one at that. What makes generative AI pivotal, and also enables it to take the Google Search universe on (Google maps, Google reviews, YouTube and all) is the new way in which it accesses information. Vector search also plays a central role in genAI model training, as well as by enabling these models to discover and retrieve data with impressive efficiency. More straightforward keyword-based search provides answers by seeking documents that have the highest number of keyword matches with the query. In this case, the engine looks for exact matches and won’t bring up answers that don’t contain the keyword.

Moreover, businesses can employ AI to identify patterns and predict future customer behaviours to inform marketing strategies. There are different types of AI businesses can use, including artificial intelligence, machine learning (ML) and natural language programming (NLP) used by large language models such as LLaMA by Meta. This approach applies equally to conversational experiences as to any other customer interaction. If a brand wants to outshine its competitors and engage customers, it must invest in personalised, conversational AI. Notably, ONDC enables businesses to function as buyer apps and seller apps on its network.

conversational ai in ecommerce

Follow her for money advice and inspiration to create the life you want, from nearly any starting point. She has also made television appearances in Chicago, Los Angeles, St. Louis and Nashville, representing her fashion and finance brand Budget Fashionista. Despite the raised guidance and several analyst price target increases, SKX stock has not moved much since the late-October release. Given the upside and the generally bullish outlook on the company’s five-year earnings outlook, now may be the time to buy.

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Destination Wedding a Matera: una scelta impeccabile!

 

L’Italia è il paese dell’arte, del buon cibo e dell’amore a livello internazionale al punto che, negli ultimi anni, è diventata una delle mete preferite del Destination Wedding, perché amatissima dagli stranieri, ma non solo! Tante coppie italiane che ormai vivono all’estero da diversi anni ad esempio, scelgono di tornare nel luogo d’origine delle loro famiglie per il loro matrimonio. Ma anche scegliere una regione, una provincia, una città diversa dalla propria , vuol dire fare Destination Wedding.

Il bello di organizzare un evento speciale “per pochi intimi”

Una delle caratteristiche che ha reso il Destination Wedding una scelta sempre più comune è sicuramente il numero degli ospiti, di gran lunga inferiore rispetto ad un matrimonio tradizionale! Infatti sempre più spesso ci ritroviamo ad organizzare matrimoni più intimi, con pochi invitati (intimate wedding) insieme ai quali godersi appieno quest’esperienza!

Destination Wedding: perché proprio Matera? 

Dopo città insite di attrattiva e storia come Roma, Firenze e Venezia, è la volta di Matera e della magia dei suoi Sassi. Nel caso non ne fossi già a conoscenza, devi sapere che Matera è una delle città più antiche al mondo, peculiarità che l’ha resa una meta ambita da turisti provenienti da tutto il mondo, grazie ai suoi scenari mozzafiato e al fascino della cultura locale.

Una location che consigliamo spesso sia per Destination che per Intimate Wedding è ad esempio Sextantio, nel cuore dei Sassi e a strapiombo sul torrente Gravina. Risultato di un progetto culturale di recupero conservativo di 18 grotte scavate nel tufo e di uno spazio comune in un’antica chiesa rupestre, Sextantio ha un’atmosfera tutta sua, unica nel suo genere. La sua terrazza, inoltre, offre una meravigliosa vista sul Parco della Murgia e si presta perfettamente per ospitare cerimonie civili simulate o intime cene a lume di candela.

Mauro e Vanessa hanno scelto di ospitare i loro amici e parenti all’interno delle favolose camere dai rivestimenti in pietra e in tufo che portano i segni di una vita passata.

Immersi in un’atmosfera tipica materana, gli sposi e i loro ospiti hanno portato con sè un ricordo indelebile.

Destination Wedding a Matera: il nostro consiglio

Il nostro consiglio è sempre quello di optare per un weekend da dedicare agli ospiti che arriveranno in città per il matrimonio, scoprire con loro le bellezze del nostro territorio, degustare le specialità culinarie e i vini delle nostre cantine migliori. E poi, per facilitare spostamenti e godersi a pieno ogni istante, l’ideale è scegliere un unico luogo (come Sextantio) in cui svolgere il matrimonio, dalla cerimonia al ricevimento.

Affidarsi a chi, come noi di Sud Experience, ha conoscenza del territorio e dei luoghi è fondamentale per avere soluzioni cucite sui desideri della coppia e per offrire la possibilità di vivere esperienze esclusive, originali e significative.

Se anche tu sei alla ricerca di un team di professionisti che ti aiuti ad un organizzare il tuo Destination/Intimate Wedding nelle migliori località del Sud Italia, non esitare a contattarci!

TEAM:

PH: Federica Ariemma e Matteo Lomonte

Wedding Planning & Coordination: Sud Experience – Weddings and Events
Video: Giuseppe Piserchia Films
Fiori: Domenica Giorgio
Venue: Sextantio – Le grotte della civita
Abito sposa: Atelier Emè
Abito sposo: Grieco Group
Make up: Mul Make up lab – Giovanna Iacovone e Francesca Colangelo
Hair: D’amelio Parrucchieri

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Destination Wedding in Matera: a flawless choice!

 

Italy is the country of art, good food and love at an international level to the point that, lately, it has become one of the favourite destinations of Destination Wedding, because it is very loved by foreigners, but not only! For example, many Italian couples who have been living abroad for several years choose to return to the place of origin of their families for their marriage. However, also choosing a region, a province, or a different city from their own, means doing Destination Wedding.

The beauty of organizing a special event “for few intimates”.

One of the features that has made the Destination Wedding an increasingly common choice is certainly the number of guests, far lower than a traditional wedding! In fact, more and more often we organize intimate weddings, with a few guests to fully enjoy this experience!

Destination Wedding: why Matera?

After cities full of attractiveness and history such as Rome, Florence, and Venice, it is the turn of Matera and the magic of its Sassi. In case you were not already aware of it, you should know that Matera is one of the oldest cities in the world, a peculiarity that has made it a popular destination for tourists from all over the world, thanks to its breath-taking scenery and the charm of the local culture.

A location that we often recommend for both Destination and Intimate Wedding is, for example, Sextantio, in the heart of the Sassi and overhanging the Gravina stream. The result of a cultural project of conservative recovery of 18 caves carved into the tuff and of a common space in an ancient rock-hewn church, Sexantio has an atmosphere unique in its kind. Furthermore, its terrace offers a stunning view of the Murgia Park and lends itself perfectly to hosting simulated civil ceremonies or intimate candlelight dinners.

Mauro and Vanessa have chosen to accommodate their friends and relatives inside the fabulous rooms covered with stone and tuff that bear the signs of a past life.

Immersed in a typical Materana atmosphere, the newlyweds and their guests brought with them an indelible memory.

Destination Wedding in Matera: our advice

Our advice is always to opt for a weekend to dedicate to the guests who will arrive in the city for the wedding, discover with them the beauties of our territory, taste the culinary specialities and the wines of our best cellars. And then, to facilitate the transfers and fully enjoy every moment, the ideal is to choose a single place (such as Sextantio) in which to carry out the wedding, from the ceremony to the reception.

Relying on those who, like us at Sud Experience, have knowledge of the territory and the places is essential to have solutions sewn on the desires of the couple and to offer the possibility of living exclusive, original, and meaningful experiences.

If you are looking for a professional team to help you organize your Destination/Intimate Wedding in the best locations in Southern Italy, do not hesitate to contact us!

TEAM:

PH: Federica Ariemma e Matteo Lomonte

Wedding Planning & Coordination: Sud Experience – Weddings and Events
Video: Giuseppe Piserchia Films
Flower: Domenica Giorgio
Venue: Sextantio – Le grotte della civita
Bride dress: Atelier Emè
Groom dress: Grieco Group
Make up: Mul Make up lab – Giovanna Iacovone e Francesca Colangelo
Hair: D’amelio Parrucchieri

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Destination Experience con soli 15 invitati!

Stilare la lista degli invitati è uno dei grattacapi più complicati durante la preparazione delle vostre nozze ed è sicuramente un aspetto di fondamentale importanza quando si organizza un matrimonio e deve essere concluso il prima possibile. Si sa, è sempre difficile scegliere tra zii e cugini lontani che forse non avete mai visto, conoscenti che non vi vedono da quando avevate 6 anni, o ancora vicini di casa ai quali a stento rivolgete la parola.

Ma chi vi obbliga a scegliere chi invitare alle vostre nozze? O chi ha detto che un matrimonio con pochi invitati possa essere noioso?

Sicuramente una scelta bizzarra l’hanno fatta Paolo e Vanessa che senza farsi prendere da dubbi e incertezze, hanno scritto in una paginetta, i loro quindici nomi. Quindici invitati, tra parenti e amici davanti ai quali pronunciare il loro “Si” e condividere ogni momento, regalando loro tre giornate intense, una vera e propria esperienza Made in Sud.

Vi racconto la loro storia…

Due anni fa, durante una vacanza, Paolo e Vanessa, da Treviso sono approdati nella bellissima Matera, e ne sono rimasti folgorati, tanto da decidere, dopo 13 anni di fidanzamento, di convolare a nozze proprio nella città dei Sassi.

Dopo mesi di mail e chiamate, li abbiamo incontrati ad inizio febbraio 2020 per mettere a punto ogni dettaglio del loro matrimonio.

Voli, transfer, camere, visite guidate, degustazioni e divertimento, nei mesi precedenti abbiamo pianificato ogni giornata, ogni momento, contattato fornitori d’eccellenza e cercato tutto quello che di più emozionante la città potesse offrire. Nemmeno la pandemia è riuscita a mettere a freno l’entusiasmo e la grinta, abbiam solo dovuto rimandare di due mesi la data per la sicurezza dei voli!

Il 20 agosto abbiamo atteso, assieme a Paolo e Vanessa, l’arrivo dei loro ospiti con frenesia. Un’intera masseria a loro completa disposizione, 15 persone gioiose, all’oscuro di tutto quello che era stato organizzato per loro!

All’interno delle loro camere hanno trovato un biglietto di benvenuto, in coordinato con tutta la wedding stationery, con alcune indicazioni e niente più, solo suspance. Degustazione di salumi e formaggi, divertimento, e serenate hanno allietato la loro prima serata, ma a letto presto, perché la mattina seguente li avrebbe attesi un bel giro turistico tra i meravigliosi vicoli dei Sassi, una scoperta, passo dopo passo, della vera bellezza.

Brunch a bordo piscine e super relax tra foto, panorami e tramonto, per prepararsi poi ad una nuova cena, tra piatti tipici e vini delle cantine locali.

E tra mangiate, chiacchiere e stupore per la magia che i Sassi regalano, è arrivato il giorno delle nozze.

L’emozione ha preso il sopravvento. Mentre le navette accompagnavano gli ospiti e uno sposo teso come una corda di violino in Chiesa, la sposa era sotto gli ultimi colpi di spazzola. Scarrozzata per la citta in uno splendido maggiolone d’altri tempi, Vanessa ha raggiunto il suo Paolo per pronunciare finalmente il loro “Si” davanti a Dio e alle persone davvero care.

Ma diamo inizio alla vera festa tra battiti di tamburelli, note di fisarmonica e volteggi delle ballerine! Ad accogliere sposi e ospiti, presso la Masseria Fortificata San Francesco, un gruppo folkloristico locale ha aperto le danze facendo scatenare proprio tutti!

Il sole caldo del Sud ha fatto da cornice alla loro giornata, che dopo svarianti brindisi e tanta felicità, si è conclusa con un bel tuffo in piscina!

Ed il giorno successivo è stata una vera fatica per sposi ed ospiti dover chiudere le valige e abbandonare quell’angolo di paradiso, così perfetto, a misura per loro, che ha regalato emozioni, ricordi gioiosi difficili da dimenticare!

Anche per noi di Sud Experience, quello di Paolo e Vanessa è stato un matrimonio indimenticabile, la dimostrazione che si può far vivere una magica esperienza e ci si può divertire davvero anche con soli quindici invitati, perché l’importante è avere accanto le persone giuste. La perfetta organizzazione dell’intero evento ha permesso alla coppia di vivere serenamente quelle giornate, godendosi ogni momento con spensieratezza!

Se anche voi desiderate un matrimonio intimo, in una location fuori dagli schemi, in una città tutta da scoprire, contattaci ad info@sudexperience.com e vi aiuteremo a realizzare il matrimonio che avete sempre sognato, studiato e programmato in ogni dettaglio!

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Design e creatività per il giorno più bello

Stile, tema, colore e un tocco di magia. In questo post illustriamo il metodo di lavoro adottato durante la progettazione di design di un matrimonio affidato a Sud Experience, in cui si fondono insieme creatività, cura e personalizzazione.

Seduti a tavolino, passo dopo passo, per gli allestimenti e la scenografia del giorno più importante, Sud Experience disegna per gli sposi la cornice perfetta rispettando gusto e desideri della coppia. Dagli schizzi su carta alla scelta della palette, si scelgono le immagini che più ispirano, si definiscono i colori che predominano la scena, i fiori con le giuste tonalità da abbinare al contesto e si crea così la Mood Board.  

 

Fiorista e grafico lavorano insieme per creare l’armonia cromatica e produrre così le prime proposte.
Il progetto creativo entra nel vivo con la modellazione 3D di linee, archi e superfici, per simulare l’allestimento degli spazi: dalla disposizione delle sedie durante la cerimonia all’aperto alla decorazione della scalinata della chiesa, dal posizionamento dei tavoli per il ricevimento degli ospiti agli spazi dedicati all’aperitivo e alla torta nuziale.
La soluzione migliore viene scelta insieme spostando e riposizionando oggetti, addobbi, colori per costruire un progetto esteticamente funzionale.

In questo render, realizzato per una coppia di sposi che ha scelto le dolci colline materane per il proprio matrimonio, tra grandi spazi verdi circondati di macchia mediterranea, Sud Experience ha progettato la zona pranzo ombreggiandola con un pergolato ligneo decorato con piante e fiori, posizionando tre grandi tavoli imperiali per dividere lo spazio.
L’area esterna è stata arricchita da zone lounge sistemate sotto strutture piramidali in legno, arredate da tappeti, tavolini e pouff colorati.

In fase di post produzione sono stati inseriti i dettagli più preziosi per la mise en place, insieme agli addobbi con  fiori estivi nelle nuance della paletta come la Peonia “Red Charm”, Dahlia “Arabian Night” e “Purple Gem” , rose inglesi ed eucalipto.
Wedding stationery, segnaposti e menù personalizzati hanno completato il progetto in maniera coordinata e armonica.

Unicità e originalità contraddistinguono così le proposte di design e allestimento di Sud Experience realizzate e cucite su misura dei desideri dei clienti.
La coppia di sposi viene seguita anche per l’organizzazione degli altri servizi: catering, musica e performance, service, luci, grafica, viaggi e accoglienza degli ospiti per soddisfare al meglio desideri e aspettative e celebrare il giorno più bello in bellezza e serenità.

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Destination Wedding per “A&R” a Matera

Sposarsi lontano da casa, scegliere Matera e il Sud, celebrare in antiche dimore della Città Patrimonio dell’Unesco e già Capitale Europea della Cultura 2019, insieme a partner affidabili che organizzano in maniera impeccabile il tuo giorno più bello.
Hanno scelto di farlo Andrea e Roberta, affiatata coppia di imprenditori milanesi che ha affidato a Sud Experience l’organizzazione delle loro nozze Made in Sud. Giovani, brillanti e sempre con il sorriso sulle labbra, gli sposi in trasferta hanno optato per il Destination Wedding nella città dei Sassi.

Il 3 agosto 2019, hanno celebrato e festeggiato tra gli antichi rioni di tufo il loro matrimonio, mentre in contemporanea, sul palcoscenico dei Sassi  andava in scena  la “Cavalleria Rusticana” di Mascagni,  performance collettiva realizzata dalla Fondazione Matera Basilicata 2019 insieme al Teatro San Carlo di Napoli, con la regia di Giorgio Barberio Corsetti.

Chiesa, location, transfer, hotel, ricevimento, allestimento floreale, coordinati grafici con elementi distintitivi per la wedding stationery, gadget personalizzati e di grande comfort anche per gli ospiti: Sud Experience ha creato per loro il matrimonio perfetto, esaudendo desideri e suggerendo soluzioni personalizzate ed eleganti per organizzare la loro festa, anche a molti chilometri di distanza.

A colmare la lontananza, nei mesi precedenti, mentre loro erano immersi nella vita milanese e noi in studio a creare e progettare, abbiamo lavorato insieme ai nostri fornitori più di fiducia e pianificato la festa nunziale scambiandoci innumerevoli telefonate, messaggi multimediali e videochiamate.

Con Matera co-protagonista nel loro giorno più speciale, gli sposi hanno scelto il Convento di Sant’Agostino, monumento nazionale arroccato su uno sperone roccioso con una vista mozzafiato sui Sassi, come luogo per dirsi “si”; per il ricevimento e i festeggiamenti, Palazzo Viceconte, con la sua imponente bellezza, abbarbicato nel quartiere Civita ha accolto amici e parenti nella sua maestosità a picco sui Sassi.

Le decorazioni floreali scelte per l’occasione hanno messo in scena i lisianthus bianchi insieme a tanto verde e con un lieve accenno di rosa. Il bouquet di peonie e ulivo con eleganza ha arricchito la mise della sposa Roberta.

Con un tocco di originialità, il brand “A&R” creato per l’occasione con impresse le loro iniziali è stato il fil rouge di tutti i materiali creati per la wedding stationery, dallo stampo per la cera lacca dell’invito al biglietto di benvenuto nelle camere degli hotel per gli ospiti attesi, dalla wedding bag con all’interno il ventaglio marchiato “A&R” alla bottiglietta d’acqua con l’etichetta personalizzata, dalle ciabatte per facilitare le amiche invitate nella passeggiata nei Sassi al menù pensato e realizzato ad personam.

Lontano da casa, insieme agli amici più cari e ai parenti, Andrea e Roberta si sono affidati a Sud Experience scegliendo come destinazione Matera, vivendo così non solo un matrimonio da favola, ma anche una luna di miele speciale, alla scoperta della cultura di luoghi affascinanti e millenari, in una delle città più antiche del mondo.

Foto & Video di Aberrazioni cromatiche.